5 signs your hotel website is losing you bookings

Your website is the front door

For many guests, your website is the first contact they have with your hotel. If it is slow or awkward to use, or looks neglected, some guests will assume the hotel is the same.

Five warning signs

1. Slow loading

A slow site loses visitors before they see anything.

2. Not built for phones

Last-minute bookings are often made on a phone. If guests have to pinch and zoom to use your site, you lose those bookings.

3. A hidden booking button

Your booking button should stay visible on every page, including while guests scroll. Nobody should have to search for it.

4. Outdated photos

Grainy, low-resolution photos make a hotel look neglected. Consider having your rooms photographed by a professional.

5. No reason to book direct

Give guests a reason to book with you rather than on Booking.com. That can be a better rate, or an extra such as free breakfast or a late checkout.

Conclusion

Every booking that moves from an OTA to your own site saves you the commission on that booking. Our web design & development service works on exactly these points: fast sites, designed for phones first, where visitors can easily book direct.

To put a number on it, read Is your website costing you direct bookings?, or get in touch for a free 30-minute online call, where we also look at your website.