Your Digital Front Door
Your website is often the first interaction a guest has with your property. If it's clunky, slow, or ugly, they assume your hotel is too.
The 5 Red Flags
1. Slow Loading Speed
If it takes more than 3 seconds to load, 40% of users leave. Speed is a feature.
2. Not Mobile Optimized
Over 70% of last-minute bookings happen on mobile. If your site involves pinching and zooming, you've lost the sale.
3. Buried "Book Now" Button
Your Call to Action (CTA) should be visible at all times. Don't make guests hunt for it.
4. Outdated Photos
Grainy, low-res photos scream "neglect." Invest in professional photography.
5. No Direct Booking Incentives
Why should they book with you instead of Booking.com? Offer a perk: free breakfast, late checkout, or a better rate.
Conclusion
A modern, high-converting website pays for itself in months by saving OTA commissions.