Why your hotel should be easy to find in local search

What OTAs cost you

Booking.com and Expedia give you visibility, and they charge a commission on every booking they bring you. To see what that costs, take the rate in your own contract and multiply it by the revenue that comes in through the OTAs only.

Searches for a hotel in your town

When potential guests search for "hotel in [city name]", Google shows its own hotel listing with prices and booking links. A complete Business Profile helps you appear there, next to the OTAs.

What you can do

1. Complete your Google Business Profile

Fill in every section of the profile. Post updates, and add good photos regularly.

2. Manage your reviews

Reviews are one of the signals Google names for local ranking.

• Ask for reviews: Ask every guest for a review. If you do this by email, tell guests about it when they book and give them a way to opt out.
• Reply to every review: It shows that you take guest feedback seriously.

3. Keep your details the same everywhere

Make sure your name, address and phone number are identical wherever they appear online.

Where this leads: direct bookings

A good position in local search brings visitors straight to your own website. With a good booking engine, you pay no OTA commission on those bookings. This is the core of our local SEO & Google Maps service: a complete profile, consistent listings and a steady flow of reviews.

For more on reviews, read why Google reviews weigh on where your guests book. The same online information is also what AI assistants read about your hotel. Or get in touch for a free 30-minute online call, where we also look at your local visibility.